Intelligent systems for pipeline and content
Marketing
AI-augmented marketing systems that increase pipeline quality and reduce manual work — with measurable outcomes at each stage.
What We Do
We apply machine learning and LLM technology to the parts of marketing where automation creates measurable leverage: segmentation, content personalisation, lead scoring, and campaign analytics.
Core Capabilities
Customer Segmentation Behavioural clustering on CRM and product usage data. Move beyond firmographic segments to clusters that actually predict buying behaviour — then operationalise them in your existing marketing stack.
AI-Assisted Content Production Structured content pipelines that draft on-brand copy at scale — campaign emails, landing page variants, product descriptions — with human review at defined quality gates.
Lead Scoring & Routing ML models trained on your historical conversion data. Scores that update in real time as prospects interact with your product and content, delivered to CRM and sales tooling via API.
Campaign Analytics Beyond click rates: attribution modelling, segment-level performance decomposition, and cohort analysis that links campaign spend to downstream revenue.
How We Work
Every engagement starts with a data audit. We assess what signals are available, what is predictive, and what is missing. Work items are scoped to produce a measurable output — not an open-ended analysis — within a defined timeframe.